VIDEO TRANSCRIPT: The doctor’s going on information that he or she has, and they have—a lot of times—incomplete information. Sometimes, the doctor has not really done the research. The other thing is the doctor is getting the information or getting most of his or her information from the drug company’s representative. That’s coming from someone that’s trying to sell the drug, and so they’re going to put their spin on it. So, a lot of times, the doctor is acting on information given to them by this rep. The other thing that is going on is the drug reps—the drug companies—they offer doctors incentives, prizes, for prescribing and utilizing, using their drug. So, unfortunately, that exists in that world of pharmaceutical companies.
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